Scoring + Pixel
Know who to call first — and why.
One score isn't enough. IntentGrid ranks each contact by how hot they are, how fresh the signal is, whether they've been on your site, and how many signals agree — then puts them in today's plan.
Daily Revenue Plan
Work Now · today
Maria H.
78704Work NowHot intentVisited your site yesterdayIn your ZIPs91
Opportunity
James R.
78745Work TodayFresh signalStrong geo fit78
Opportunity
Elena P.
78613NurtureCooling offOne signal source64
Opportunity
Same number. Completely different buyers.
A flat score collapses every trail into one point. IntentGrid keeps the reasons — so you know who to call, who to nurture, and who to skip.
Flat score
One number. No next step.
Three people all land on 75. Your team can't tell them apart.
Browsing solar panels
Queue: ???
Left 3 days ago
Queue: ???
Student researching
Queue: ???
IntentGrid
Reasons → the right queue.
Score plus why — so every contact has an action.
Pricing + return visit
Work Now
Signal went cold
Nurture
Early research only
Retarget
A number tells you where they sit. Reasons tell you what to do.
Four things a flat score throws away
Intent has depth. These are the dimensions behind every Opportunity Score — translated into what your crew should do.
How hot
How strong are the buying signals in your category?
What it means for you: Stronger intent means they are closer to hiring — put them higher in today’s call list.
How fresh
How recent is the last signal?
What it means for you: Fresh signals mean call sooner. Stale ones belong in nurture, not your morning queue.
How often
Are they keeping research going — searches, returns, revisits?
What it means for you: Repeat activity usually means a real project, not a one-click glance.
How many agree
Do ZIP intent, your website Pixel, and CRM outcomes line up?
What it means for you: When independent signals agree, you spend unlocks and dials with more confidence.
From market demand to a booked job
Each step is measurable. Your website is a signal in the same loop — not a separate product.
- 1
Demand in your ZIPs
Homeowners researching what you sell show up as market demand.
- 2Pixel
A search or site visit
They hit category pages — or your site via IntentGrid Pixel.
- 3
Noise filtered
Bots, offices, and low-quality traffic get pushed aside.
- 4
Opportunity Score
Every contact gets a 0–100 rank with plain-English reasons.
- 5
Daily plan queues
Work Now, Work Today, Nurture, Retarget — so the crew knows the order.
- 6
Buying stage (add-on)
Deeper Scoring maps Purchasing → Awareness when you need stage precision.
- 7
You book the job
Call the right people first. Wins and losses sharpen what ranks next.
Two layers of scoring
Opportunity Scores ship with every plan. Deeper Scoring is the optional stage pass when you need journey-level precision.
Opportunity Score
A 0–100 in-app rank, recomputed daily, with plain-English reasons and clear queues — Work Now through Retarget.
- Blends intent, recency, ICP fit, geo fit, Pixel engagement, and reachability
- You always see why someone ranks where they do
- Included — the CRM works fully without the add-on
Deeper Scoring
$299/mo
Per-audience refined intent scoring that maps each contact to a buying stage — Purchasing, Deciding, Considering, or Awareness.
- Stage-level precision so outreach matches the journey
- Delivered by our team via scored-data imports per audience (API coming)
- Why it costs extra: refined scoring isn’t a free toggle — it’s hands-on delivery until the API ships
Scoring takes a few days to populate
After your audience is created, systems need time to tabulate intent. Deeper Scoring stages arrive after our team imports refined scores for your audiences. From there, wins and losses your team records sharpen what ranks next.
Visits on your site raise the same score that ranks your plan.
Install one snippet. Resolved visitors fold into Opportunity Score as engagement — another pillar that helps you decide who to call first.
- Anonymous visitors resolve where data quality allows
- Bot and office traffic filtered before it hits your plan
- Same daily plan — not a separate inbox to babysit
IntentGrid identifies commercial intent signals. Intent does not equal consent, purchase readiness, legal status, health status, financial status, eligibility, or a guaranteed sales opportunity. Customers are responsible for how they use data and must follow all applicable outreach, advertising, privacy, and industry rules.
Stop guessing who to call first.
See Opportunity Scores on your own market — add Deeper Scoring when you want stage-level precision, and Pixel when you want your site in the same loop.