Real Estate & Mortgage

Find consumers researching homes, financing, and real estate services.

Use market-level intent data to identify people researching real estate moves, property services, mortgage options, and investor opportunities.

IntentGrid is an Intelligence OS for Real Estate & Mortgage — not just purchased lists. It ranks who to work first, drafts what to say, and helps you spend unlocks wisely. See how the daily plan works · how our data quality works.

Prefer a narrower list first? build your own audience.

Real Estate & Mortgage intent audience intelligence dashboard

Fuel for your daily plan — real estate & mortgage

Ready-made audiences expand ZIP intent for your business. They feed the same Intelligence OS — not a separate list product. Pick one and onboarding builds it for your ZIPs (up to 100 per audience; reveals come from the plan you choose).

Home Buyer Intent audience intelligence visual

Home Buyer Intent

Consumers researching homes for sale and buyer agents.

Homes for saleFirst-time buyerMove-up buyerNeighborhood researchBuyer agent research

Best for: Buyer agents and brokerages

Priority ContactsAudience ContactsCRM LiteExport
Home Seller Intent audience intelligence visual

Home Seller Intent

Consumers researching home values, listing agents, and selling.

Sell my homeHome value estimateListing agent researchRealtor near meDownsizing research

Best for: Listing agents and brokerages

Priority ContactsAudience ContactsCRM LiteExport
Luxury Real Estate audience intelligence visual

Luxury Real Estate

Consumers researching luxury homes and high-end neighborhoods.

Luxury homesHigh-end neighborhoodsWaterfront homesEstate propertiesLuxury realtor research

Best for: Luxury brokerages

Priority ContactsAudience ContactsCRM LiteExport
Mortgage Purchase audience intelligence visual

Mortgage Purchase

Consumers researching mortgage lenders, preapproval, and loan options.

Mortgage lenderPreapprovalFHA / VA loansJumbo loansMortgage rates

Best for: Mortgage lenders and LO teams

Hashed AudiencePixel RetargetingAudience ContactsCRM Lite
Refinance / HELOC audience intelligence visual

Refinance / HELOC

Consumers researching refinance, HELOC, and home equity options.

Refinance researchHELOC researchCash-out refinanceHome equity loanRate comparison

Best for: Refinance and equity lenders

Hashed AudiencePixel RetargetingAudience ContactsCRM Lite
Real Estate Investors audience intelligence visual

Real Estate Investors

Consumers researching rental, flip, and investment property opportunities.

Rental property researchFix-and-flipCash buyer intentInvestment propertyMultifamily research

Best for: Investor-focused agents and lenders

Priority ContactsAudience ContactsCRM LiteExport
New Construction Buyers audience intelligence visual

New Construction Buyers

Consumers researching new homes, builders, and communities.

New homesHome buildersMaster-planned communitiesBuild vs buyNew construction realtor

Best for: New-home specialists and builders

Priority ContactsAudience ContactsCRM LiteExport
Relocation audience intelligence visual

Relocation

Consumers researching moves, neighborhoods, and relocation agents.

Moving to cityBest neighborhoodsRelocation realtorCorporate relocationSchool district research

Best for: Relocation agents and brokers

Priority ContactsAudience ContactsCRM LiteExport
Title & Closing Services audience intelligence visual

Title & Closing Services

Consumers and investors researching title, escrow, and closing services.

Title companyClosing servicesEscrow companyReal estate closingInvestor title services

Best for: Title and escrow companies

Priority ContactsAudience ContactsCRM LiteExport
Property Management audience intelligence visual

Property Management

Landlords researching property managers and rental management.

Property managerRental managementSTR managementLandlord servicesTenant placement

Best for: Property management companies

Priority ContactsAudience ContactsCRM LiteExport
Premade Audience

Don't see the exact audience you need?

Build a Premade Audience. Tell us who you want to reach and how you want the audience delivered — we'll assemble it around your market.

  • ~45,000 Premade audiences to start from
  • Custom geography down to the ZIP
  • Choose intent level, signals, and contact fields
  • Delivered via portal, CSV, CRM, pixel, or hashed audience

How teams like yours use the plan

Listing and buyer campaigns

Lender audience activation

Relocation market planning

CRM enrichment

Pixel visitor resolution

Dial in your market

Pick your ZIPs, how fresh the intent is, and who’s reachable — before you spend anything.

  • Geography
  • ZIP / neighborhood
  • Intent level
  • Recency
  • Consumer or investor
  • Contact fields
  • Pixel engagement
Honest by design

Built for real estate & mortgage teams who've been burned by lead gen

Specifics and honesty beat AI theater. Here’s what IntentGrid will and won’t claim for real estate & mortgage. How our data works.

Intent is not consent — we don’t sell guaranteed appointments
Scores come with plain-English reasons, not a black box
CRM Lite never calls, texts, or emails for you
AI prioritizes and drafts; your team decides and reaches out

Need something more specific? Build your own.

Tell us your business and your ZIPs — we’ll build the audience that feeds your plan.

Build a Premade Audience

Real Estate & Mortgage FAQ

No. Audiences reflect research around homes and financing—not credit approval or purchase readiness.